Axis & Orbit
UX & Ecommerce Systems Consulting
About
My name is Briana- I help small and growing businesses make their websites easier to understand, easier to navigate, and easier to buy from.A lot of brands are told to add more—more apps, more pop-ups, more “conversion tactics.” But when a site feels confusing or overwhelming, those things don’t actually fix the problem. That’s where I come in.I look at two key things:Axis — how your site is set up (your pages, layout, and messaging).
Orbit — how people actually move through your site (where they click, where they get stuck, and what helps them decide).By understanding both, I can spot what’s getting in your customers’ way—and simplify theexperience so it feels clear, natural, and intentional.No guesswork. No overcomplicated strategies.
Just thoughtful improvements that support steady, sustainable growth.
Every business is different, and there’s no one-size-fits-all solution.Whether you’re just getting started or refining an existing site, I meet you where you are—and help you make smarter decisions with what you already have.
My Experience
I've spent the last 10 years helping businesses improve their websites, create better customer experiences, and turn more visitors into customers.My background spans ecommerce, sales, marketing, and digital strategy, which gives me a practical understanding of what it takes to grow an online business. Whether it's improving a website, streamlining processes, or finding new opportunities for growth, I focus on solutions that make a real impact.I believe the best results come from combining data with a genuine understanding of how people shop, browse, and make decisions. My goal is simple: help businesses create online experiences that are easy to use, effective, and built for growth.
Services
| Service | Description | Includes |
|---|---|---|
| Website Review ($250+) | A focused review of your website to identify what’s working, what’s not, and what might be getting in your customers’ way. | Review of your homepage + key pages. Clear, written feedback (no jargon). 3–5 high-impact recommendations. Quick wins you can implement right away. |
| Full UX & Experience Audit ($750+) | A more comprehensive look at how your site is structured and how customers move through it—from first visit to purchase. | Full website walkthrough. Analysis of navigation, layout, and messaging. Customer journey review (where people drop off or get stuck). Prioritized recommendations based on impact. Actionable next steps you can follow or hand off. |
| Ongoing Strategy & Optimization Support (Custom Pricing) | For businesses that want a thought partner to continuously refine and improve their site over time. | Can include: Ongoing UX improvements. Guidance on new features or changes. Email/SMS/CRM experience input. Product page and conversion improvements. Regular check-ins and support. |
Contact
If your website isn’t converting the way you expected—or something just feels off—you’re not alone.Sometimes it’s not about doing more. It’s about seeing what’s not working clearly.Whether you want a second opinion, a full review of your site, or help thinking through your next steps, feel free to reach out.
Houston, TX831.531.3301
[email protected]